Data Cleansing Solutions
Regular data cleansing is a prerequisite for clean and healthy marketing databases. The reason for cleaning data is obvious. About 3% of business data decays in a month.
And if left unattended, most contacts in your database will be redundant or go waste.
Despite the importance of regular data cleansing, most companies forgo it for time or money. This delay results in a high number of undeliverable mails, wrong-number
calling, lower productivity, and ultimately, loss to the company. First of all, data is only useful if it is correct and up-to-date. For example, it is quite common for
information to be data captured into a database incorrectly. Also, multiple data sources can be merged together badly, creating formatting issues, for instance.
Reputable data cleansing companies will create a plan to resolve any issues found in the data quality check. Further steps can then be made to return higher quality data.
Additional data enhancements can be made confidently due to the insight acquired during the data cleaning process. Appending additional information now becomes possible.
Reduce Costs With Clean Data
Data Cleansing should be performed often to improve data quality and reduce costs. The foundation for successful data cleansing is regular data analysis, such as a
data audit. Auditing your files will identify the root cause of your spreadsheet or database issues, helping to focus on the relevant problem. Each data cleanse cost
can then be plainly seen within each segment of your information.
Archive Data Service’s Data Cleansing Services offers the most comprehensive and cost-effective solution to scrub your data and make it useful for your business.