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Food and Beverage Industry

With Strong Pressure to Meet Evolving Consumer Demands, Food and Beverage Marketing must Quickly Adapt to this Services.

B2B Analytics and Its Scope in Industry.


The Food Industry is by one of the largest and most vital industries in the world. It encompasses everything from producers and shipping companies, to grocers and restaurants. Thus, it makes sense that the industry would take advantage of the same big data services as financial firms and marketing departments to better understand their consumer, increase efficiency and even create new recipes to try. Researchers have also jumped into food industry analytics by creating a computer program that generates original recipes. The program works in five steps to ensure that the recipes are creative, unusual and will still be pleasing to eat.

  • Retailer Demands
  • Technology hurdles
  • Tighter shipping schedules
  • Private Label
  • Promotions
  • Margin Squeeze

Food and beverage companies face much greater business pressures today than they did just five years ago. It’s a blitz of rising commodity costs, retailer price pressure, distributor consolidation, farm-to-table and other direct distribution models, and the entry of online retailers such as Amazon into the space.

In a reversal of longtime trends in the industry, large manufacturers of food and drink staples are now losing ground to smaller, more nimble competitors that are meeting consumer demand for more innovation, healthier options and door-to-door delivery. Even the most historically dominant brands are playing catch-up with the latest trends and consumer demands for transparency in food ingredients, sourcing and sustainability.

Marketing Analytics in Food Industry:

Food & Beverage (F&B) manufacturing organizations rely on continuous consumer insights to adjust their Sales & Marketing strategies. The key is to gain customer data and market indicators, analyze them and deploy the insights before trends change.

  • Solutions that provide marketing analytics:
  • Trade Promotion Management and Optimization: Enable promotion budgeting, planning and management to maximize returns down to an event level and optimize trade promotion.
  • Marketing Mix Optimization: Evaluate returns on marketing spend on trade, advertising, consumer promotions and digital media.
  • Big Data Analytics: Reviewing large and complex datasets to identify demand signals.
  • Consumer Engagement – Analytics for Digital and Social Media: Connecting the dots to understand online consumers and conversation, define market segment to focus on and insights.
  • Loyalty, CRM, and Salesforce Automation: Manage loyalty programs and events, leverage CRM to develop a differentiated consumer and customer strategy

Use Digital Sales and Marketing Tactics to Supplement Personal Relationships


Adding to the complexity: the industry is a large one, encompassing restaurant equipment, food supply and distribution, processing, manufacturing, food safety and many other categories. How can a food and beverage marketing agency adapt to such a rapidly changing environment across so many categories? Today, many food and drink companies are trying to migrate from relationship selling to a multi-channel model, where personal relationships are supplemented by digital sales and marketing efforts.

At Archive Data Service, we cater to the practical and emotional needs of modern consumers using cutting edge, deeply researched marketing strategies, as well as detailed marketing plans and tactics. For example, while content marketing and thought leadership-based marketing can play a big role in any food and beverage marketing plan, companies in this sector in particular are finding a higher level of success using mobile and social tactics to deliver content and connect with audiences.

Create an Emotional Connection to Get Noticed in a Competitive Industry

When it comes to food and beverage marketing, there is a vast difference between B2C and B2B (including distributors), more so than in almost any other industry. The emotional connection to food within the B2C purchasing process is highly significant: hunger, thirst, desire for something sweet or salty, nostalgia and a deep concern for the food’s origins, just to mention a few. The B2B agency that understands how retailers, distributors and others within the channel need to appeal to the end consumer’s need for an emotional connection has an advantage over those who don’t. Moreover, B2B customers have a lot of brands competing for their attention, so B2B agencies must clearly and effectively present a product’s advantages to the end consumer.

These emotional triggers ushered in radical change in consumer priorities within the food and beverage industry, but food and beverage marketing employs the same techniques used more than a decade ago despite a significant investment in marketing resources. According to a study, the average food and drink company in the B2B space spends a whopping 24 percent of its revenue on marketing. Food and beverage distributors spend about half as much, but that is still considerably more than other industries. The reason there is such high marketing spend is simple: the industry is extremely competitive with low customer loyalty. Low loyalty provides an opportunity to those who can entice B2B and B2C consumers to switch to their brand. At the same time, this puts a lot of pressure on a food and beverage marketing agency to create a superior level of customer satisfaction with every interaction to keep customers from jumping ship.

Archive Data Service helps companies in the food and beverage sector outsmart competitors who may even be outspending them. We do that by having a deep understanding of consumer demands in the B2B and B2C channels that comes from our extensive research and experience in this industry. Our services help food and beverage clients successfully compete in a challenging environment. Our marketing agency offers:

  • Branding
  • Strategy
  • Content
  • Website Design
  • Digital (SEO/PPC/Social Media)
  • Product and Services Launches
  • Design
  • Market Research
  • Advertising
  • Public Relations
  • Channel Marketing
  • Applicaiton Development
  • Events
  • Lead Generation
  • Case Studies

Based on your requirements our professional experts can modify your food industry List by:

  • Food Machinery and Supplies Mailing Lists
  • Food Insurance Services Mailing Lists
  • Food Warehousing Mailing Lists
  • Restaurants Mailing Lists
  • Cafes Mailing Lists
  • Bakeries Mailing Lists
  • Food Production Companies Mailing Lists
  • Food Exporters and Importers Mailing Lists
  • Food Suppliers Mailing Lists
  • Food Lobbying Mailing Lists
  • Food Research and Development Company Mailing Lists
  • Chef Mailing Lists
  • Food Retailer Mailing Lists
  • Executive Chef Mailing Lists
  • Restaurant Mailing Lists
  • Retail Shop Mailing Lists
  • Dairy Companies Mailing Lists
  • Catering services Mailing Lists
  • Food processors Mailing Lists
  • Beverage Companies Mailing Lists
  • Meat, Poultry & Seafood Companies Mailing Lists
  • Miscellaneous Foods and Products Mailing Lists
  • Food Packaging Companies Mailing Lists
  • Grocery Mailing Lists
  • Food and Beverage whole sales Companies Mailing Lists
  • Feed Millers
  • Farmers Mailing Lists
  • Food Distributors Mailing Lists
  • Wine industry Mailing Lists

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